The unofficial mascot of the 372 Pages podcast is born and Conor describes a fetish forum where people dress up in latex suits, including a guy who made an inflatable cow suit, and is rewarded with "still, that's a hell of a rig." (Computer setups in Ready Player One are described as "rigs".)
Sometimes called "Chuck" or "Chuckette," the character can be found on shirts and other merch.